NONE OF THIS IS TRUE
CORNERSTONE | PENGUIN RANDOM HOUSE UK
BACKGROUND
Lisa Jewell is a British author known for psychological thrillers, published by Penguin Random House. Her marketing is handled by Cornerstone, Penguin Random House UK who brought None of This Is True to my company, Gunpowder House. Lisa was already an established name. Cornerstone's goal was to make her an author whose work readers actively looked out for, and whose next release they'd be waiting on.
IDEA
None of This Is True follows a popular podcaster who meets her birthday twin by chance and decides to make a podcast about her. As their relationship deepens, things spiral out of control, a crime is committed, and the story is later picked up as a true crime documentary. The marketing campaign involved releasing the actual podcast described in the book, and included select interviews with its characters, piecing the crime together the way a real true crime series would.
EXECUTION
We shot three character trailers, one for each contributor to the fictional true crime documentary. Alongside their interviews, we filmed reenactment scenes showing these characters interacting with the criminal, letting the crime unfold in fragments across the three perspectives.
AWARDS & RECOGNITION
Winner at the Book Marketing Society for Best Adult Fiction Campaign 2023
ROLE, RESPONSIBILITIES & PROCESS
DIRECTOR & PRODUCER
Led the project from brief to delivery.
Directed all the films.
Art director of the video campaign.
One of the producers of the video campaign.
Cast the actors.
Sourced the locations.
Handled hiring for the crew.
Post-production producer, overseeing the offline and online phases through to final delivery.
FILMS
It was great to work with you on this project. You were organised and efficient as well as being wonderfully creative and understood our vision for the scenes really well.
SARAH RIDLEY
Marketing Director | Transworld, Penguin Random House UK
